Social media promotion is an inescapable fact of all businesses these days. Yet, it can take up a huge amount of your time leaving very little for you to actually run your business. By hiring a social media assistant to take care of this aspect of your venture, you can free up your time to focus on what you do best.
1. Content Research
Marketing and social media specialists use a variety of monitoring tools that offer vital insights into how your target audience thinks and behaves. For example, they can identify their favourite time of day for browsing.
2. Assisting with HTML5 Banners
According to PricewaterhouseCoopers (PwC) and the Interactive Advertising Bureau (IAB) since 2018 digital advertising has surpassed TV advertising in many major economies. This makes HTML5 banners, such as the examples you can see at thebannermen.com/banners/animated-ads/html5/, an attractive prospect. A social media assistant can help you choose the best for your brand.
3. Constant and Relevant Content
Social media platforms reward accounts that post regular and high-quality content with more views. Social media assistants devise regular posting schedules and source material for them. They can work out what sort of content resonates best with your target audience and which they do not like.
4. Engaging with Users
The primary aim of your social media strategy is to build engagement with your brand. That includes views, likes, comments and shares. But people will only do this if they feel rewarded by you interacting with them. A social media assistant will message and interact with users making them feel valued. This increases brand loyalty.
5. Competitor Research
This is just another term for ‘keeping an eye on your competition’. It’s amazing how much you can learn from market leaders in your niche. A social media assistant can carry out research to determine the best social media channels to focus on to reach your target audience. They can also find out the most effective posting frequency and schedule. Finding out the most appropriate groups and hashtags is also very useful.