You may have heard about the importance of keywords and their usage but the way you use keyword phrases is equally as important. Keywords and keyword phrases are just two sides of the same coin, which is a topic that is referred to in SEO (Search Engine Optimisation) as long tail keywords. The most popular way to utilise keywords and keyword phrases is in an article’s title. This is referred to as the introduction text.
This introductory text is important for two reasons. First of all, it allows the readers of the article to know who the author is and what the topic is. Secondly, the readers can determine whether the article is worth continuing to read, which is primarily the goal of article marketing. So why is the keyword so important? Well, keywords and keyword phrases act like a filter, which ensures that only those articles which fall within the desired parameters are included in the submission. For help with all things related to SEO for your business, consider SEO Belfast from a site like Ryco
As mentioned before, article marketing is very important and the more articles you submit, the higher your website will rank in the search engines particularly with the smart use of keywords. For the success of your website, blog and online presence, the use of keywords related to your industry or field of expertise is essential.