Getting noticed in a busy area isn’t always easy, and even a well-made sign can go unseen if a few key things aren’t quite right. That’s why it’s worth thinking carefully about how your signage works in real life – where it’s placed, how it looks and how easy it is to take in at a glance. The good news is that small changes can make a big difference. Here are a few simple ways to help your signage do more, so keep reading to find out more so you can do what it takes to get noticed more easily.
Keep It Clear and Easy to Read
You don’t have long to make an impression, so your sign needs to be as clear as possible, which is why you need to stick to short phrases, simple fonts and layouts that don’t feel cluttered. If someone can’t understand the message in a second or two, they’re probably not going to hang around and figure it out.
Colour contrast can help too – dark text on a light background, or the other way round, is usually easier to read quickly.
Choose the Right Spot
Where you place your sign is just as important as what it says. If it’s too high, too low or hidden by other things, people won’t see it, so try walking or driving past the spot to check what’s visible. A small shift can improve things a lot.
If you’re designing signs Exeter with exeter.nettl.com/signs or anywhere else with unpredictable weather, think about how lighting or shadows might change things during the day.
Match the Rest of Your Brand
Your sign should feel like it belongs with everything else you do. Use the same colours, fonts and style as your website and printed materials so people make the connection easily; it builds trust and makes your business look more put-together.
Update When It’s Time
If your sign is faded or feels out of date, it’s worth refreshing it. You don’t always need a full redesign – even small updates can bring it back to life.