Despite the advances in technology, folded leaflets remain one of the most popular forms of marketing today. They are cost-effective, versatile, and easy to distribute widely. There are several types of fold – the half fold offering a simple, booklet-style layout, the Z-fold creating a step-by-step sequence, and the gatefold with a more premium presentation.
Silk Paper
Silk paper is often considered the most versatile option for folded leaflet printers Stroud, like https://wheatleyprinters.co.uk/printing-services/marketing-materials/folded-leaflet-printers/stroud, because although it is smooth and shiny, it doesn’t have excessive glare. It is typically available in weights such as 130gsm, 170gsm, and 250gsm, making them suitable for most business leaflets.
Gloss Paper
Gloss paper has a high-shine coated surface that will reflect light and have a stronger colour contrast, which makes images appear sharper and more saturated. It is often used for image-heavy designs, but because of its reflective surface, it can reduce text readability under strong lighting and is more likely to show fingerprints.
Uncoated Paper
Uncoated paper has no surface coating, giving it a porous texture that absorbs ink, resulting in softer, less vibrant colours. It is commonly used in weights like 120gsm to 200gsm and is suitable for leaflets that need to be written on, such as forms or appointment reminders, because pens and pencils work nicely on the surface.
Luxury Papers
Luxury papers, like metallic and pearl papers, are speciality stocks that contain reflective coatings, creating a shimmer effect when light hits the surface. These papers are typically heavier and are used for premium print runs.